I mentioned in a previous post that I was going to check out Dumb Starbucks before it got closed down and I did! Sorry it took me a while to do this post. School was busy last week!
A couple friends and I went to Dumb Starbucks a week ago right after our Constitutional Law class. I wasn’t sure what to expect when we got there but when we got there, at about 11:30am ish, there was a line out the door, around the corner, and down the street. News reporters, bloggers, v-loggers, hipsters, Starbucks lovers, coffee lovers, and probably some people who don’t drink coffee but were curious (uh hem, one of my friends) were all there trying to see what the deal was with Dumb Starbucks. One of my friends was even interviewed by USA Today!
So, we got in line and waited and waited and waited. It was so hot outside, which was annoying because as you can see I am in a green sweater, black leggings, and black combat boots. The hours kept passing one by one. But we kept ourselves busy. We took a number of selfies and pictures of us in front of Dumb Starbucks. And since we are law students we obviously discussed the trademark issues and how Starbucks would handle this situation. I thought Starbucks would shut it down because of the whole cease and desist letter to a little pub. A friend thought Starbucks would leave it alone. We discussed conspiracy theories such as maybe Starbucks was behind the whole thing as a publicity stunt- we jokingly pointed out a “suspicious-looking” man on the phone with Starbucks management haha. As we got closer, we could see that the setup outside totally looked like the real Starbucks, with the large green umbrellas. Of course we took some pics in front of the Dumb Starbucks umbrella. When we went inside, the set up wasn’t an exact replica of Starbucks but it was similar (i.e. same tile floor, brown and tan walls). A Dumb Starbucks logo was painted on one of the walls so you know everyone, including us, took a bunch of pics in front of it. There was a table with thermo cups and such displayed as if they were for sale but they weren’t really for sale.
When we finally got to the counter, the bakery was practically empty except for a few pastries (apparently bought from a grocery store) and the “dumb” beverages offered were only coffee and lattes (products bought from the grocery store), despite having a replica of the Starbucks menu but adding “dumb” in front of every drink name. The “dumb” baristas were nice, asking folks what they wanted, gave drinks in Dumb Starbucks cups (yes they had the logo on them), and even wrote each customer’s name on the cups. I felt a little bad for them because I am not sure they knew what they were signing up for. There were only two of them and they were constantly on the move. The pastries and coffee were free but there was a large tip jar on the counter.
When I got my iced coffee, yuck! It was nasty! I dumped that coffee out but kept the cup. I didn’t order a pastry because who knows how long that food was sitting out. I actually walked out a little disappointed. I think I actually hoped that the coffee would be good and that this place was real. Come to find out, this WAS all a publicity stunt but it was to promote a Comedy Central show, bleh! This is what I get for being gullible. But overall, it was an experience and I would probably do it again. I am such a big Starbucks lover, I had to see what this Dumb Starbucks place was.
Later that day (after we left) we found out that there was a press conference and the owner, Nathan Fielder, revealed himself planning to announce an expansion in Brooklyn but the Los Angeles County Health Department shut the store down because it was giving out food without a permit. Thank God we got there when we did to experience Dumb Starbucks. I knew it would get shut down somehow, though I didn’t expect it to go down like that.
Were any of you there? If so, let me hear about it.
Love, Peace, and Leggings :)